Former NBA star Stephen Jackson has set the basketball world abuzz with his latest statement. In a recent interview with U.S. media, Jackson declared that LeBron James — the living legend of the Los Angeles Lakers — deserves to become the official face of the NBA logo once he retires.
“LeBron James should be the NBA logo once he retires,” Jackson stated. “No one in modern basketball history has had an impact like him — not just on the court, but in culture, leadership, and how he has inspired an entire generation of players.”
Currently, the NBA logo still features the silhouette of Jerry West, a timeless symbol that has remained unchanged since 1969. But according to Jackson, it might be time for a new image — one that represents today’s era. “Jerry West is a legend, no question. But LeBron embodies the modern athlete: a competitor, a businessman, a social voice, and a global icon,” he added.
Jackson’s comment quickly went viral across social media. Many fans supported the idea, claiming that LeBron James perfectly represents the spirit and evolution of the modern NBA. One comment on Bleacher Report read:
“LeBron is the blueprint every young player follows. Twenty years at the top of the league — that alone makes him worthy of being the logo.”
However, not everyone agreed. Some fans argued that the current logo, inspired by Jerry West, has become part of the league’s identity and should remain untouched. “Changing the logo would be rewriting NBA history,” one user wrote.
Despite the mixed reactions, sports analysts believe Stephen Jackson’s statement tapped into a powerful sentiment among fans, especially as LeBron continues to dominate the court at age 40. With four NBA championships, four MVP awards, and countless records, LeBron James has proven himself not just as an extraordinary player — but as a global symbol of excellence and longevity.
Marketing experts also suggested that making LeBron the new face of the NBA could be a strategic move. “No one represents the NBA’s global reach better than LeBron James,” said sports marketing specialist Ben Walker. “It would be a bold but logical step.”
While the NBA has not officially commented on Jackson’s proposal, his remark has reignited a long-standing debate: Who truly deserves to be the face of the world’s most iconic basketball league?
And if there’s one player who has both the achievements and influence to redefine history — that name is undoubtedly LeBron James.
