For the past 48 hours, the entire basketball world has been in shock and outrage over what’s now being called “the biggest troll in NBA history.”
And the man behind it? None other than LeBron James — the so-called King who just fooled millions of fans around the globe.
It all started when LeBron posted a mysterious teaser video with the caption:
“The Decision of All Decisions – 12PM EST.”
That single sentence was enough to break the internet.
ESPN, Bleacher Report, and every sports outlet began speculating that LeBron was finally ready to announce his retirement after 22 legendary seasons.
Fans cried. Some rushed to buy “farewell game” tickets at triple price.
Memes, tributes, and emotional messages flooded social media.
But when the clock struck noon… LeBron appeared on screen — holding a glass of Hennessy cognac — and announced not his retirement… but a new endorsement deal.
“I’m taking my talents… to Hennessy.”
💥 The backlash was instant and explosive.
Social media turned into chaos.
Within minutes, thousands of fans unleashed a wave of fury across X, Reddit, and Instagram:
“I turned off my TV and cried. Turns out he was just selling liquor…” – @LakersForever
“LeBron doesn’t need enemies. He just destroyed himself.” – @HoopsDaily
“From now on, call him LeBrand, not LeBron.” – @NBA_MemesOfficial
A meme went viral showing LeBron raising his glass with the caption:
“The Decision? No — The Deception.”
Even ESPN columnists joined the storm. One wrote:
“LeBron James didn’t lose a championship. He lost something far more valuable — the trust of his fans.”
🏀 Voices from inside the NBA are starting to speak out.
A veteran player told Sports Daily:
“He can do ads, sure. But don’t toy with the emotions of millions just to sell a bottle.”
Lakers head coach JJ Redick tried to calm the fire, saying:
“This wasn’t retirement news — just LeBron having fun with the media.”
But that only made fans angrier.
💬 The hashtags #LeScamJames and #FakeDecision exploded overnight, trending across the globe.
More than 2.5 million posts were made in just 24 hours.
One user wrote:
“It took him 20 years to build his image — and only 30 seconds to destroy it.”
Some fans even demanded that Hennessy issue a public apology, accusing the brand of “turning fan loyalty into marketing material.”
🔥 In Los Angeles, the outrage turned physical.
Groups of Lakers fans gathered outside Crypto.com Arena, tearing up LeBron jerseys and holding banners that read:
“We loved the King. But now, the crown means nothing.”
Marketing experts described the campaign as “a viral success with catastrophic emotional cost.”
💣 This could go down as one of the darkest moments in LeBron’s career — not because he retired, but because he made the entire world feel deceived.
If The Decision in 2010 was the night LeBron left Cleveland, then The Second Decision in 2025 may be remembered as the night he left the hearts of his fans.
